As per Mashable blog post,
The Facebook company has an announced the feature on Monday that allows users to record 15 seconds birthday video and share on their friends timeline. There is also an option available to select the background theme to customize the recording video.The update started reaching to all the iOS users from this Monday and Android users will experience as soon as possible on their devices.
To make a video as per the above image, you need to visit the profile page of your friend. Then select banner displaying 'record a birthday video' and showing today is your friend birthday. And start recording video and click post to share on their timeline, which may surprisingly impress your friends.
Facebook is also testing Profile Videos feature, which lets users record a video up to 7 seconds instead of sharing static avatar. The company is trying to release this update by the end of the year.
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